Case study 09 / 13 · Featured
AFTERHOURS DEPT.
Built after dark.
The idea
An after-dark online store for an underground streetwear label's first drop: night-city photography, a chrome wordmark, numbered limited runs, product pages, a bag and a demo checkout.
Streetwear sells on scarcity and mood, so the store is built like a release, not a catalog: a live clock, a running drop ticker and numbered runs set the tone, and the shop, product pages and bag work in one fast page without reloads.
Signature moment
Full store flow: drop grid, product pages, fit finder and bag
- 01Drop grid, new arrivals and collections in one single-page store
- 02Product pages with sizes and a fit finder that suggests a size from height and weight
- 03Bag and demo checkout, ready to connect to real payments
About this project. AFTERHOURS DEPT. is an independent streetwear label; this store is a build I designed and developed for it. Prices, runs and policies on the site are samples, and the checkout is a demo. Screenshots are taken from the copy hosted at rays-personal-website.pages.dev/sites/afterhours-dept.
