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Case study 12 / 12 · Featured

PROJECT WAR®

Enter the world, or go straight to the shop.

Industry
Clothing brand
Location
Online store
Year
2026
Role
Creative direction, Web design, Development, 3D
Status
Concept · spec work
Visit Live (opens in a new tab) Start a Project
rays-personal-website.pages.dev/sites/project-war
PROJECT WAR® concept website, desktop home screen

The idea

A clothing brand site built like a video game: a glitching logo, a TV-static intro into a game-style main menu, and a shop where every product floats as turnable chrome 3D.

Signature moment

Chrome 3D products you drag to turn

  1. 01Two doors on the first screen: Click to Enter or Straight to Shop
  2. 02Game-style main menu with keyboard (arrows + Enter) and hover selection
  3. 03Chrome 3D product stand-ins until the brand sends its real product photos
PROJECT WAR® concept website on a phone
Phone, 390 px
PROJECT WAR® concept website, first screen at tablet width
First screen, 600 px

About this project. PROJECT WAR® is a real business; this website is a concept I designed and built as spec work to show what its site could be. It is not a commissioned project and has not been endorsed by the business. Screenshots are taken from the live concept at rays-personal-website.pages.dev/sites/project-war.

Next project Micro-Ray Electronics