All work

Case study 02 / 13

Victoria and Sons Auto Repair

A mother-and-son garage on Broad Street, explained in 3D.

Industry
Auto repair
Location
Newark, NJ
Year
2026
Role
Creative direction, Web design, Development, 3D / WebGL
Status
Concept · spec work
rays-personal-website.pages.dev/sites/victoria-and-sons
Victoria and Sons Auto Repair concept website, desktop home screen

The idea

A site for a family mechanic that leads with the problem, not the shop. A 3D brake assembly opens up to show customers what is actually wrong with their car, then hands them a phone number.

Signature moment

Interactive 3D brake assembly with a diagnostic mode

  1. 01Problem-first story: what the noise means, what it costs to ignore, who fixes it
  2. 02Explorable 3D brake assembly as the hero
  3. 03Call and directions within one tap on every screen
Victoria and Sons Auto Repair concept website on a phone
Phone, 390 px
Victoria and Sons Auto Repair concept website, first screen at tablet width
First screen, 600 px

About this project. Victoria and Sons Auto Repair is a real business; this website is a concept I designed and built as spec work to show what its site could be. It is not a commissioned project and has not been endorsed by the business. Screenshots are taken from the live concept at rays-personal-website.pages.dev/sites/victoria-and-sons.

Next project Boss Lady African Braiding Salon