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Case study 08 / 13 · Featured

HLR Contracting LLC

Hard work, done right.

Industry
Handyman services
Location
Ocean & Monmouth County, NJ
Year
2026
Role
Creative direction, Web design, Development, Local SEO
Status
Concept · spec work
rays-personal-website.pages.dev/sites/hlr-contracting
HLR Contracting LLC concept website, desktop home screen

The idea

A Jersey Shore handyman presented like a premium brand: a home-at-dusk hero, serif headlines with brass details, three trades told as stacked cards, and a free-estimate flow built for the phone.

The owner works out of a truck, not a showroom, so the site does the job a storefront would: it shows the work is taken seriously before the first call. Every screen keeps call, text and a free-estimate request within one tap, and the hours show live open or closed on New Jersey time.

Signature moment

Service cards that pin and layer as you scroll

  1. 01Electrical, interior and exterior services as cards that pin and layer as you scroll
  2. 02Call, text and free-estimate request on the first screen, plus a sticky call bar on phones
  3. 03Local search groundwork for Ocean and Monmouth County towns, with business info for Google and voice assistants
HLR Contracting LLC concept website on a phone
Phone, 390 px
HLR Contracting LLC concept website, first screen at tablet width
First screen, 600 px

About this project. HLR Contracting is a real business; this website is spec work I designed and built to show what its site could be. It has not been endorsed by the business yet. Screenshots are taken from the copy hosted at rays-personal-website.pages.dev/sites/hlr-contracting.

Next project AFTERHOURS DEPT.