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Case study 07 / 13

NYC Deli

Take a number.

Industry
Deli & catering
Location
New York (concept)
Year
2026
Role
Creative direction, Web design, Development, 3D / WebGL
Status
Concept · spec work
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rays-personal-website.pages.dev/sites/nyc-deli
NYC Deli concept website, desktop home screen

The idea

A deli concept built around the most familiar object behind the counter: a 3D take-a-number dispenser that pulls the visitor into the menu. Business details on this concept are placeholders.

Signature moment

3D take-a-number dispenser

  1. 01Take-a-number ticket you can actually pull
  2. 02Menu, catering and call-ahead flow
  3. 03Concept business: name and details are placeholders
NYC Deli concept website on a phone
Phone, 390 px
NYC Deli concept website, first screen at tablet width
First screen, 600 px

About this project. NYC Deli is a real business; this website is a concept I designed and built as spec work to show what its site could be. It is not a commissioned project and has not been endorsed by the business. Screenshots are taken from the live concept at rays-personal-website.pages.dev/sites/nyc-deli.

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